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The FLIG calculator is, by far, the best quoting tool available in the business. It has literally changed the way I'm able to do business!
Billboards, like the one below, inform the general public of the products and services offered by FLIG. They are direct, to the point and only those interested in life insurance or medicare supplements respond. Flyers that convey the same message can be taken from the pockets located on either side and directly below the sign. This lead outperforms all other lead types. Whenever a client is willing to speak to you directly and initiates the call you have a highly interested prospect. Their personal information including their health history is required to give them an accurate quote. The clarity and simplicity of the message eliminate misinterpretations, whether intentional or not, about the product that are common with other lead types i.e. direct mail that implies a government sponsored program with no cost to the prospect. These factors contribute to a 50% close rate for our retail advertising lead. Calls are taken by an answering service that conducts a 2 to 2.5 minute interview with the prospect. At the conclusion of the interview the prospect's information is forwarded to the agent via text and email.
These signs are placed in high volume major supermarkets throughout a metropolitan area and are seen by thousands of people each week. Because of the high number of stores in which signs are placed FLIG is able to negotiate rates that lead to dramatic ROI's for this strategy.